Slow Boat to Book Sales

Revised book cover for The Space Between Time

“One of the best pieces of advice I ever got was from a horse master. He told me to go slow to go fast. I think that applies to everything in life. We live as though there aren’t enough hours in the day but If we do each thing calmly and carefully, we will get it done quicker and with much less stress.” ~ Viggo Mortensen

What more do I need to say? Viggo Mortensen’s horse master had it right. That’s why I’m taking the slow route with my book promotion.

My friend Debrah, the writer who helped me hone my book, and I are getting together tomorrow to plan strategies to promote our books. Debrah has published three, soon to be four, books. She and I are kind of alike. We want to plan our own strategies for promoting our books. It’s good to read about how other people have created massive interest and lots of sales for their products, but I’ve always been a little bit of a rebel when it comes to rules. I hardly ever follow a recipe exactly as written, and as I’ve written before, I didn’t follow all the rules when I was a teacher. I feel the same about promoting my book.

There are so many stories of people and their “instant” success. For example, hugely popular actors like George Clooney who slept on his Aunt Rosemary’s couch for a year or so, then took small parts for ten years before his big breakthrough. Or Jim Carrey who at one point lived with his family in their Volkswagon van, before getting his break as a stand up comedian. Even authors like J.K. Rowling had hurdles to jump over before their books became hits.

Taking our cue from others who “made it” after lots of effort, Debrah and I will create our own method, all the while believing in our work, forging relationships and continuing to write.

Since the ebook version of The Space Between Time is finally published, find the link below, I’d like to share some ways you can help promote my book, should you choose to read it, and those of your favorite authors.

I got these tips from an article “13 Ways to Support an Author Without Ever Spending a Dime,” by Florida author, Steph Post, from a site called Lit Reactor. You can read the full article for yourself. I’m picking and choosing my favorites to list here.

Check out a book from the library
“Anyone, anywhere, can purchase a book on Amazon. A library book can give an author a sense of how far their book has traveled,” Ms. Post writes. I plan to ask friends all across the country to request that their local library carry my book, which is the second suggestion on the list. Request that your local library carry your favorite books.

Review a book
You can go to sites like Necessary Fiction and Small Press & Indie Book Review and request a free copy of a book you might like to review. This can help you if you’re a new author and/or reviewer. It also helps the author. Another way to help an author is by writing a review on Amazon, iBooks, or Goodreads. I have an author page on Goodreads and have just listed The Space Between Time on it. If you follow any of my author pages throughout social media, consider writing a review. That helps me get more exposure. Again, you can do this for all your favorite authors, especially those just starting out.

Talk to your local bookseller
If you read a book, especially one by a new author, and your bookstore doesn’t carry it, suggest they stock it. This goes for any book you liked reading, even if you checked it out from the library. You can suggest they create a feature books display, or introduce it in their newsletter. I have friends in Portland, Oregon and I plan to ask them to suggest my book to Powell’s Books. It’s the largest independent bookstore in the world, so if one of their employees reads my book and likes it, and they feature it in their newsletter … well, that would be a dream come true.

Face a book out on the bookshelves
When your local bookstore listens to you and buys the book you suggested, pull the book out so the browsers can see the cover.

Take a book selfie
Use your selfie stick and social media to promote books you have read and loved, even if they are older. It might revive interest in the book. Remember to be creative!

Nominate a book
I don’t know about you, but it seems self-serving to nominate my own book for an award. I have a love-hate relationship with awards anyway. However, as Ms. Post points out, many sites with awards, like Goodreads, are reader driven, so nominate your favorites.

Recommend a book to a book club, and talk to your friends about the books you love
Word of mouth is still the best advertising tool, so be creative about sharing the news about books you have enjoyed reading.

Thanks for reading. Feel free to leave a comment or share with your friends.

The Space Between Time will soon be available at Amazon, iBooks, Barnes and Noble, and other ebook retailers. You can download it today at Smashwords. I’ll let you know when the print versions are ready.

Lucinda Sage-Midgorden © 2017

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Allowing the Stretch

Temporary Book Cover
Temporary Book Cover

“It’s what you learn after you know it all that counts.” ~ John Wooden

“Ever since I was a child I have had this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.” ~ Bruce Lee

“There’s no limit possible to the expansion of each of us.” ~ Charles Schwab

“My ambition comes from my passion: finding what I love and then expanding on that.” ~ Miranda Kerr

In general I love learning new things except when I don’t think I have a facility for it. Then I resist the lessons. I have this idea in my mind of my skill set and for the most part I don’t want to stretch past that. Most of us don’t want to do things we don’t think we’re good at. But sometimes we surprise ourselves if we try to learn something new.

When I became a full-time writer, all I wanted to do was concentrate on the writing. I didn’t want to think about the marketing and promotion that I was inevitably going to have to do when I published my books. I’m not a marketing genius, nor am I a good salesperson. The idea of peddling my book made me cringe.

Knowing that at some point I was going to have to address this issue, because I plan to self-publish, I would from time to time read how-to essays by artists and writers about the ins and outs of getting their work noticed by the general public. Unfortunately, after reading only a short portion of the book or article, my eyes would glass over and the pit of my stomach would sink. The experts I read said you have to be aggressive, you have to get your name out there, you have to talk about your work on social media, you have to push, push, push. Ugh. I hated it.

I’m an introvert. I don’t want to do blast marketing where every hour a tweet or post screams at people to go buy my book. That’s just not me. It seemed to me that most marketing and promotion wisdom is created by extroverts who have no problem tooting their own horn. I have a difficult time doing that. But the problem of how to market my book kept nagging at me. I knew I needed to come up with a plan but what?

So, I meditated and prayed about the problem. I hoped that providence would send me a new way to promote myself and my work that wouldn’t feel awful. I was just beginning to despair when Hay House sent me an email about Jeff Walker, with an internet marketing scheme that intrigued me. His business is called the Product Launch Formula (trademark). I watched the first video and was surprised that he gave so much great information about how to market anything I might want to sell but, as he said in the video, not is a sleazy or used car salesman kind of way. A few days later another email with a video link came and a few days another. By the time I’d watched the three videos I had the outline of how to market my book in a way that fits who I am.

Jeff is all about giving good value to your prospect ahead of time and asking for their advice and comments. If you can get to know the people who are interested in what you have to offer, it’s easier to promote your product. I loved that! Unfortunately I wasn’t able to sign up for his six month course this time. But when I was poking around his site I discovered he had written a book (Launch) that contains the information I needed to get started. I bought it that very day and have since read it. As I read, all kinds of great ideas of how to promote my work popped into my mind. This method was exactly what I needed. Because of this book I feel like I can be an expert at building a list of followers without coercing them to buy. That’s something I didn’t ever think I’d be able to do.

Before the Jeff Walker videos, I couldn’t imagine how I was going to build a list of followers. Part of my mind was closed. I didn’t want to have to market my books myself. Couldn’t I just have someone do it for me? However, the reality for authors today is that you’ve got to be actively engaged with your readers or potential readers even if your book is published in the conventional way. There are so many books being published, that it’s hard for new authors to get noticed and to gain a following. Jeff suggests you begin by using your email list to grow your customer base. You can start small by directing potential customers to an opt in page and you can also use word of mouth to attract new followers. I love that!

Even before learning about Jeff Walker, I made it a practice to avoid the best seller lists and read books by authors who aren’t as well known. If I like their book, I write a review on Amazon, iBooks, and/or Goodreads so that hopefully the author will expand their readership. Already I’ve made some online writer friends because I’ve written reviews, or retweeted the link to their book. It’s amazing how many new people I’ve met using this method.

Maybe I’ll coin a new phrase, “Karma Marketing,” in which helping others be successful will help me be successful too. That’s what Jeff Walker advocates. As you start your business, you make connections with people who resonate with you, and you support each other. He uses the term Mastermind Group, which is more than just a networking group. In your mastermind group, you hold each other accountable for improving your business by offering new products or services that your customers or fan base can use. Always give more value than they expect. It’s a new trend in business to be of service, rather than bilk your customers by selling inferior products and getting top dollar for those products. That’s something I can get behind.

Of course building a fan base takes time and effort, but it’s effort I’m willing to make if I can offer my readers something they will enjoy. Something extra I’ve created just for them. When I do this I may make some friends along the way. That’s always a good thing. Now I can breathe a sigh of relief. Finally someone who thinks like I do, and who is willing to help me build a business that is people friendly.

I’m going to do a little bit of word of mouth promotion for Jeff. If you buy his book, Launch, you get a step by step process that will help you begin your business, and access to a resource page with videos and instructions on how to do some of the technical stuff that an online business requires. This is what makes me excited. I won’t be alone as I step outside my comfort zone and stretch into learning a new but vital skill I will need to help me grow my fan base. Thanks Jeff and thanks Providence!

Feel free to leave a comment and thanks for reading.

Lucinda Sage-Midgorden © 2015