Allowing the Stretch

Temporary Book Cover

Temporary Book Cover

“It’s what you learn after you know it all that counts.” ~ John Wooden

“Ever since I was a child I have had this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.” ~ Bruce Lee

“There’s no limit possible to the expansion of each of us.” ~ Charles Schwab

“My ambition comes from my passion: finding what I love and then expanding on that.” ~ Miranda Kerr

In general I love learning new things except when I don’t think I have a facility for it. Then I resist the lessons. I have this idea in my mind of my skill set and for the most part I don’t want to stretch past that. Most of us don’t want to do things we don’t think we’re good at. But sometimes we surprise ourselves if we try to learn something new.

When I became a full-time writer, all I wanted to do was concentrate on the writing. I didn’t want to think about the marketing and promotion that I was inevitably going to have to do when I published my books. I’m not a marketing genius, nor am I a good salesperson. The idea of peddling my book made me cringe.

Knowing that at some point I was going to have to address this issue, because I plan to self-publish, I would from time to time read how-to essays by artists and writers about the ins and outs of getting their work noticed by the general public. Unfortunately, after reading only a short portion of the book or article, my eyes would glass over and the pit of my stomach would sink. The experts I read said you have to be aggressive, you have to get your name out there, you have to talk about your work on social media, you have to push, push, push. Ugh. I hated it.

I’m an introvert. I don’t want to do blast marketing where every hour a tweet or post screams at people to go buy my book. That’s just not me. It seemed to me that most marketing and promotion wisdom is created by extroverts who have no problem tooting their own horn. I have a difficult time doing that. But the problem of how to market my book kept nagging at me. I knew I needed to come up with a plan but what?

So, I meditated and prayed about the problem. I hoped that providence would send me a new way to promote myself and my work that wouldn’t feel awful. I was just beginning to despair when Hay House sent me an email about Jeff Walker, with an internet marketing scheme that intrigued me. His business is called the Product Launch Formula (trademark). I watched the first video and was surprised that he gave so much great information about how to market anything I might want to sell but, as he said in the video, not is a sleazy or used car salesman kind of way. A few days later another email with a video link came and a few days another. By the time I’d watched the three videos I had the outline of how to market my book in a way that fits who I am.

Jeff is all about giving good value to your prospect ahead of time and asking for their advice and comments. If you can get to know the people who are interested in what you have to offer, it’s easier to promote your product. I loved that! Unfortunately I wasn’t able to sign up for his six month course this time. But when I was poking around his site I discovered he had written a book (Launch) that contains the information I needed to get started. I bought it that very day and have since read it. As I read, all kinds of great ideas of how to promote my work popped into my mind. This method was exactly what I needed. Because of this book I feel like I can be an expert at building a list of followers without coercing them to buy. That’s something I didn’t ever think I’d be able to do.

Before the Jeff Walker videos, I couldn’t imagine how I was going to build a list of followers. Part of my mind was closed. I didn’t want to have to market my books myself. Couldn’t I just have someone do it for me? However, the reality for authors today is that you’ve got to be actively engaged with your readers or potential readers even if your book is published in the conventional way. There are so many books being published, that it’s hard for new authors to get noticed and to gain a following. Jeff suggests you begin by using your email list to grow your customer base. You can start small by directing potential customers to an opt in page and you can also use word of mouth to attract new followers. I love that!

Even before learning about Jeff Walker, I made it a practice to avoid the best seller lists and read books by authors who aren’t as well known. If I like their book, I write a review on Amazon, iBooks, and/or Goodreads so that hopefully the author will expand their readership. Already I’ve made some online writer friends because I’ve written reviews, or retweeted the link to their book. It’s amazing how many new people I’ve met using this method.

Maybe I’ll coin a new phrase, “Karma Marketing,” in which helping others be successful will help me be successful too. That’s what Jeff Walker advocates. As you start your business, you make connections with people who resonate with you, and you support each other. He uses the term Mastermind Group, which is more than just a networking group. In your mastermind group, you hold each other accountable for improving your business by offering new products or services that your customers or fan base can use. Always give more value than they expect. It’s a new trend in business to be of service, rather than bilk your customers by selling inferior products and getting top dollar for those products. That’s something I can get behind.

Of course building a fan base takes time and effort, but it’s effort I’m willing to make if I can offer my readers something they will enjoy. Something extra I’ve created just for them. When I do this I may make some friends along the way. That’s always a good thing. Now I can breathe a sigh of relief. Finally someone who thinks like I do, and who is willing to help me build a business that is people friendly.

I’m going to do a little bit of word of mouth promotion for Jeff. If you buy his book, Launch, you get a step by step process that will help you begin your business, and access to a resource page with videos and instructions on how to do some of the technical stuff that an online business requires. This is what makes me excited. I won’t be alone as I step outside my comfort zone and stretch into learning a new but vital skill I will need to help me grow my fan base. Thanks Jeff and thanks Providence!

Feel free to leave a comment and thanks for reading.

Lucinda Sage-Midgorden © 2015

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